What are local citation links?
A local citation link contains your businesses name, address and phone number (NAP) and is used by search engines to verify that you are a legitimate business and worth listing in the search results
Why order this service?
Being listed in top quality business directories is a powerful way to boost your local and national search results as well as helping people discover who you are.
Why are citations so important to Google?
Local citations help increase the trustworthiness. If the same NAP details appear on multiple trusted websites the Google will have increased confidence that you are a legitimate business and is operational.
Google will reference directories and local listings sites to find out more about a business. If you have your business information across QUALITY citation sites, then you are more likely to be viewed as trustworthy in Google’s eyes and in return, rankings rise.
According to a survey by Moz, local business citation sites are the fifth most important ranking signal for local queries.
How local business citations help people find who you are
People wont always use Google to find a local business and will quite often use another trusted sites such as Yelp or other directories to find what they are looking for, which is another important reason why you need to be listed on these directories.
Business directory results can also dominate the top results of the search engines, for example is we search for ‘Plumber Warwickshire’ we can see that Yell.com is the first result (underneath the paid ads).
As you can see, none of the top results are actually plumber’s websites and are in-fact directory results that list lots of different plumbers. IF you’re not listed here then it’s likely that people wont find your business!
Cant I do this all myself?
Absolutely! If you’ve got lots of time on your hands and dont mind doing mundane submission tasks you can certainly submit to these sites one by one yourself.
Alternatively you could let the experts handle it for you and do something more productive with your time!
Find out more with our complete guide to local citations
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